Marketing & Business Analytics · UNL '27

Matthew Kuryla.
Growing games with data.

Marketing & business analytics student and independent Roblox developer. Since 2019, I've used player engagement data, A/B tested advertising campaigns, and use in-game economy design to help games reach millions of users.

See my games →LinkedIn
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All-time plays across my games
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Playing right now
6+ yrs
Building on Roblox
01 Top games

Games I've worked on

View all projects →
02 Experience

Data, growth, and project management.

Dec 2019 – PresentRemote

Roblox

Independent Game Developer
  • Analyze high-volume user and performance data across 7+ games generating 45,000,000+ all-time plays, identifying trends, engagement bottlenecks, and points of user drop-off to improve performance.
  • Implement engagement funnels and in-game economy events to evaluate performance metrics, identify optimization opportunities, and improve user retention and monetization.
  • Design and analyze A/B style advertising campaigns, running up to 5 campaigns per game and evaluating conversion and performance metrics to optimize advertising spend.
  • Manage cross-functional projects with external developers by defining requirements, establishing timelines, communicating priorities, and ensuring that deliverables align with performance objectives.
Jul 2022 – Aug 2022Chicago, IL

PEAK6

Data Intern
  • Extracted, cleaned, organized, and validated data from LinkedIn to build and maintain an Excel-based database supporting development of an internal application.
  • Performed data quality checks and standardized data to improve accuracy, consistency, and usability.
  • Collaborated with the project manager through daily check-ins to clarify requirements, prioritize tasks, communicate progress, and ensure timely completion of deliverables.
03 Education & skills

The toolkit.

Education · May 2027

University of Nebraska-Lincoln

Bachelor of Science in Business Administration
Major: Marketing & Business Analytics
3.61/ 4.00 cumulative GPA
Software
Microsoft ExcelMicrosoft PowerPointTableauPower BIRStudioPostgreSQLRoblox Studio
Skills
Project ManagementDatabase ManagementFunnel AnalysisAdvertisingA/B Testing
04 Involvement

Leadership on campus.

Mar 2026 – PresentLincoln, NE

Nebraska Commercial Real Estate

Founding Member
  • Help establish and promote a new commercial real estate organization, contributing to its rapid growth through outreach to students across academic and Greek organizations.
  • Engage with commercial real estate professionals through networking and speaking events to develop knowledge of real estate investment, financial analysis, and business strategy.
  • Build professional relationships with industry professionals and peers while representing the organization at campus events.
Apr 2024 – PresentLincoln, NE

Delta Tau Delta

Member
  • Support 3+ philanthropy events by coordinating fundraising efforts and selling 5+ tickets per event to support JDRF and Lincoln Veteran Affairs.
  • Serve on the ritual education team, helping prepare and present ceremonies for the formal initiation of 31 new members.
  • Participate in weekly chapter meetings and contribute to discussions regarding chapter initiatives, events, and organizational improvement.

Let's work together.

Open to internships and full-time roles in marketing and analytics.
Reach me at

Email meLinkedIn ↗